Local search for plumbing businesses
Local SEO for plumbers: a website and Business Profile checklist
A practical plumbing SEO checklist covering service pages, Google Business Profile, local proof, customer questions and inquiry tracking.
Field notes
Research the opportunity. Keep the evidence.
Practical SEO workflows, AI visibility methods and first-party experiments to help you choose your next step.
10 field notes
SEO research and workflows
Choose keywords, connect your assistant to research data, and turn evidence into useful pages.
Local search for roofing contractors
Local SEO for roofers: a practical website checklist
Improve a roofing website with clear repair and replacement pages, real project evidence, accurate local information and useful answers before an estimate.
Keyword planning for plumbers
Plumbing SEO keywords: turn service searches into a website plan
Group plumbing keywords into useful pages for drains, leaks, water heaters and sewer repair. Includes intent examples and a keyword-to-page worksheet.
Keyword planning for roofing businesses
Roofing SEO keywords: a page map for repair, replacement and materials
Turn roofing keywords into a useful site map. Separate repair, replacement, material research and commercial intent with practical page-grouping examples.
Local search for electrical contractors
Local SEO for electricians: a practical starting plan
Improve an electrical contractor’s local search presence with useful service pages, accurate business information, honest reviews and inquiry measurement.
Tool selection
Affordable SEO tools for small businesses and startups
Choose affordable SEO tools by the tasks you need: site performance, keyword ideas, competitor research and exports, with a budget example.
Research walkthrough
Keyword research with ChatGPT: from ideas to a usable brief
Use ChatGPT to develop keyword ideas, inspect sourced search metrics, group related intent and create a practical content brief with Brandvane.
Small-business SEO
Keyword research for a small business: choose your first pages
Build a focused keyword plan for a small business or new site. Match customer tasks to pages, check search intent and pick what to publish first.
Connected research
SEO MCP servers: connect your assistant to research data
Learn what an SEO MCP server does, how to choose one, and how to connect an assistant to keyword, competitor and Google ranking research.
SEO prompt library
SEO prompts for ChatGPT and Claude: templates with real data
Copy 12 SEO prompt templates for keyword research, briefs, titles, internal links and audits. Supply evidence, review the output and save your work.
9 field notes
Measurement and monitoring
Sampling, citations, mentions, and the practical limits of repeatable AI visibility measurement.
Category definition
AEO vs SEO: What Answer Engine Optimization Actually Changes
Compare AEO and SEO by the unit of success, measurement, variability, attribution, access controls, and the practical work each discipline requires.
Testing checklist
How to Increase AI Citations: a testable checklist
Turn AI citation advice into controlled tests with a baseline, one documented change, repeated answer samples, observable outcomes, and honest stop rules.
Citation audit
How to Find Every AI Citation for a Website—and State the Limit Honestly
You cannot observe every private AI answer. Build a complete citation inventory for a disclosed prompt panel with exact URLs, coverage, and source gaps.
Citation workflow
How to Track AI Search Engine Citations Without Losing the Evidence
Track AI search engine citations by preserving prompts, completed answers, exact URLs, citation purpose, source gaps, and the denominator behind every count.
Practical measurement
How to Track Brand Mentions in ChatGPT: a defensible workflow
Track brand mentions in ChatGPT with a fixed prompt panel, repeated samples, raw answers, citation records, and honest appeared-in-N-of-M reporting.
Perplexity workflow
How to Track Sources Mentioned by Perplexity, Step by Step
Track sources mentioned by Perplexity with repeatable prompts, exact citation URLs, answer-level counts, source-gap reviews, and disclosed coverage.
Engine guide
Perplexity Rank Tracker: measure citations, not a fictional fixed rank
A defensible Perplexity rank tracker records sampled appearances, citation presence, cited URLs, competitors, and referred visits—with the sample denominator intact.
Answer variability guide
Why ChatGPT Answers Change—and What AI Variability Means for SEO
Understand why the same AI prompt can produce different answers and how sampling, model changes, retrieval, and context should change SEO measurement.
Measurement guide
LLM Rank Tracker: how to track ChatGPT and AI visibility over time
An LLM rank tracker should measure sampled appearances, citations, coverage, referrals, and verified crawler access—not invent a fixed rank inside a generated answer.
4 field notes
Traffic and evidence reconciliation
Use first-party analytics alongside prompt sampling to understand what AI systems actually send.
Method failure
0 of 15 Sampled Answers. 264 of 1,030 AI-Referred Sessions. Both Were Right.
A first-party case study comparing zero appearances in 15 sampled answers with 264 AI-referred sessions out of 1,030, and the limits of the comparison.
Original research
The Tools AI Recommends Don’t Rank on Google: a 23-answer study
In one 23-answer sample, frequently cited AI-visibility tools often had small Ahrefs search footprints. Here are the exact counts, method, and limits.
GA4 implementation
How to Track AI Referral Traffic in GA4: sources, filters, and limits
Use GA4 Session source / medium to find AI-referred visits, handle bot and internal traffic correctly, and state what referral data cannot prove.
Launch data study
AI assistants now send 22.3% of this SaaS’s sessions
A first-party GA4 study: AI-referred human visits reached 22.3% of sessions, equaled 64% of Google organic traffic, and rose from 4.5% to 26.3% weekly share in eight weeks.
3 field notes
Crawler access and controls
Understand crawler activity, blocking choices, and the role of machine-readable site guidance.
Technical measurement guide
AI Crawler Analytics: verify access and JavaScript content
Use AI crawler analytics to validate bot identity in server logs, interpret access outcomes, and test what JavaScript-dependent content a crawler can retrieve.
Crawler control guide
How to Block AI Crawlers Without Blocking the Wrong Thing
Use precise robots.txt groups and edge controls to block AI search, training, or user fetchers while understanding the visibility trade-offs.
Technical decision guide
Should You Create an llms.txt File? What It Can and Cannot Do
Learn where llms.txt goes, what the proposal specifies, who demonstrably uses it, and why publishing one is not an AI visibility guarantee.
2 field notes
Agency reporting
Build client-facing AI visibility reports with clear methods, evidence, and defensible caveats.
Agency buyer's guide
Best AEO Tools for Agencies: a client-work guide
Evaluate AEO tools for agency work by client separation, prompt budgets, white-label delivery, exports, evidence quality, and true price per client.
Client reporting template
How to Report AI Search Visibility to Clients and Leadership
Build an AI search visibility report with disclosed scope, exact denominators, comparable windows, limitations, and decisions a client can challenge.
3 field notes
Tool evaluation
Compare AI visibility tools by workflow, evidence quality, reporting needs, and team fit.
Buyer's guide
Best GEO Tools for Consultants and Small Agencies: a methodology-first guide
Compare seven GEO tools by model coverage, prompt sampling, crawler verification, AI referral support, exports, and price—not by the glossiest visibility score.
Alternatives guide
Otterly AI Alternatives: six options compared
Compare six Otterly AI alternatives by agency workflow, exports, crawler evidence, prompt scale, analytics support, and current price.
Alternatives guide
Profound Alternatives: choose by budget, scope, and evidence needs
Compare Profound alternatives for smaller budgets, client engagements, evidence exports, existing SEO stacks, and technical delivery requirements.